Posted by: datango AG | July 13, 2011

User versus Enterprise Adoption…

TechCrunch posted a guest blog post from aaron Levie, CEO of Box.net. I don’t know Aaron, but he certainly had a lot to get off his chest regarding ‘old school (or is that skool)’ software vendors. Take a read here.

The post covers a number of weighty issues that ‘enterprise software’ companies are grappling with of late but one particular area of interest for me concerned his commentary regarding adoption. While I would agree that many application vendors are focused upon accerating deployments and improving adoption (we partner with several to help them do just that) but I’d challenge Aaron’s notion that individual adoption and an intuitive interface equate to enterprise adoption.

While there are some good examples where this certainly has been true (Qliktech for example, became a legitimate enterprise BI option after it built it’s business at the analyst level), but I’d suggest that this is the exception, not the rule and the mere advent of ‘the cloud’ for hosted applications changes the imperative, but doesn’t solve the problem (that’s why many salesforce.com ‘integrators’ have healthy ‘training businesses.’

I’ll stand by the comments from my last post: Often the requirements of the business and the associated processes that ‘need’ to be imposed conflict directly with the individual’s requirements. As a result, enterprise adoption (true enterprise adoption) is, unfortunately, a far more complex and challenging task than simply ‘getting a bunch of people to embrace an easy to use app. that makes their lives easier.’

Where do you stand on the issue?

Steve, datango.

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